Agenda

MONDAY, OCTOBER 11, 2010

5:00 PM

Registration Desk Opens for All Attendees, Sponsored by W5
The Temple House

6:00–8:00 PM

Jay Chiat Awards Presentation and "Pick of the Litter" Presentation and Celebration
The Temple House

Evening

Dinner "On Your Own"

TUESDAY, OCTOBER 12, 2010

8:00 AM

Registration Desk reopens, Sponsored by W5 & Continental Breakfast
The Temple House

8:45 AM

Welcoming Remarks
Nancy Hill, President & CEO, 4A's and Andrew Delbridge, Partner, Chief Strategy Officer, McKinney

9:00–9:30 AM

Transformational Branding
Eric Hirshberg, CEO, Activision
> Watch Presentation

9:30–10:00 AM

Strategy in a World That Is Always On
Paul Woolmington, Founding Partner, Naked Communications
> Watch Presentation

10:00–10:20 AM

Jay Chiat Case Study: Graham Phillips, Group Planning Director, and Abby Leber, Planner, JWT for Microsoft's Geek Network (Communications / Media Strategy)
> Watch Presentation

10:20–10:40 AM

Jay Chiat Case Study: Jeremy Simon, Planning Director, TBWA\Chiat\Day for Pepsi Refresh Project (Existing Brand)

10:40 AM

Coffee Break, Sponsored by Yahoo!

11:00–11:30 AM

Social Business Initiatives: Think Beyond the Campaign to Build Long-Term Bottom Line Value
Peter Kim, Managing Director North America, Dachis Group
> Watch Presentation

11:30–12:00 PM

Interactive and Conversational Branding
John Militello, Group Manager, Creative Innovation, Google

12:00–12:20 PM

Jay Chiat Case Study: Hank Leber, Account Planner and Jenny Nicholson, Copywriter, McKinney for Travelocity (Social Media)
> Watch Presentation

12:20–12:40 PM

Jay Chiat Case Study: Ana Sofia Carbuccia, Brand Planner and Belle Frank, EVP Director of Strategy & Research, Young & Rubicam for LG Mobile (For Good)
> Watch Presentation

12:40 PM

Lunch, Sponsored by Google

2:00–2:45 PM

Open Source Research and Innovation
Gia Medeiros, Founder and Chief Strategic Officer, 520 Collective and Tom Bassett, CEO, Bassett & Partners, Inc.
> Watch Presentation

2:45–3:05 PM

Jay Chiat Case Study: Ari Popper, President, North America, BrainJuicer for Generating Insights Through Social Media (Research Innovation)
> Watch Presentation

3:05–3:25 PM

Jay Chiat Case Study: Jeremy Crisp, Managing Partner, Nail Communications for Rhode Island Community Food Bank (Brand Experience)
> Watch Presentation

3:25–3:45 PM

Jay Chiat Case Study: Scott MacMaster, Group Planning Director, Martin Ramos, Planning Director, and Daniel Teng, Planner, TBWA\Chiat\Day Los Angeles for Gatorade: A Story of Second Chances (Brand Experience)

3:45 PM

Coffee Break

4:00–4:30 PM

Cultural Strategy: Using Innovative Ideology to Build Breakthrough
Brands
Doug Cameron, Founding Partner and Douglas Holt, Founding
Partner, The Cultural Strategy Group
> View Presentation

4:30–5:00 PM

Creative Technology
John Mayo-Smith, EVP, Chief Technology Officer, R/GA and Scott Prindle, VP/Executive Creative Technology Director, Crispin Porter + Bogusky, LLC
> Watch Presentation

5:00–5:10 PM

Announcement of Thought Leadership Webinar Series
Kate Bristow, Chief Strategy Officer, M&C Saatchi-LA, Inc. and Greg Dzurik, VP, Strategic Planning Director, Draftfcb

6:30–8:00 PM

Cocktails & Appetizers
Miami Ad School

Evening

Dinner "On Your Own"

WEDNESDAY, OCTOBER 13, 2010

8:00 AM

Registration Desk reopens, Sponsored by W5 & Continental Breakfast
The Temple House

8:55 AM

Welcoming Remarks

9:00–9:30 AM

Into the Cultural Wilderness: An Exploration of the Intersection of
Culture and Product When You're Launching a Brand
Dagny Scott, VP/Director, Cultural + Business Insights and Kaylin Goldstein, Sr. Cognitive Anthropologist, Cultural + Business Insights, Crispin Porter + Bogusky

9:30–9:50 AM

Jay Chiat Case Study: Sara Brito, Group Director, Cultural & Business Insights, Crispin Porter + Bogusky for Best Buy, Twelpforce (Creative Technology)

9:50–10:10 AM

Jay Chiat Case Study: Yusuf Chuku, Group Planning Director, and Sarah Daggar-Nickson, Senior Planner, JWT for U by Kotex (New Brand)
> Watch Presentation

10:10–10:50 AM

The Mind of a Designer: A Conversation With Joe Doucet
Joe Doucet, Founder, Joe Doucet & Company and Russ Meyer, CSO, Landor
> Watch Presentation

10:50 AM

Coffee Break

11:05–11:35 AM

That'll Never Happen: In a World Where Knowledge Has Been
Democratized, How Do Planners Thrive?
John Winsor, CEO, Victors and Spoils
> Watch Presentation

11:35–11:55 PM

Jay Chiat Case Study: Andrea Ring, Managing Director, Planning and Marc Shillum, VP, Director of Brand Development, R/GA for Barnes and Noble (Innovative Design)

11:55–12:15 PM

Jay Chiat Case Study: Adrian Ho, Founding Partner, Zeus Jones and Erin Anderson, Sr. Interactive Marketing Planner, General Mills for General Mills (New Product/Content)
> Watch Presentation

12:15–12:45

Can Young Dogs Teach Old Ones New Tricks?
A discussion about what may be holding back our industry-and what a few young guns would change tomorrow, if they were in charge.
Panelists:
Hank Leber, Account Planner, McKinney
Ryan Lynch, Senior Account Planner, Euro RSCG
Jenny Nicholson, Copywriter, McKinney
Kimberly Ryneska, VP Associate Planning Director, BBDO
Justin Scarborough, Manager, Digital Strategy, BBDO
Moderated by Ellie Parpis, Creative Editor, ADWEEK
> View Discussion

12:45–1:00 PM

Grand Prix Award Presentation

1:00 PM

Lunch

2:00 PM

Conference Adjourns