Regional strategy recognizes thinking that influenced a marketing campaign at the local or regional level.
National strategy recognizes thinking that influenced a marketing campaign within a single country—either within the United States or outside the United States.
Best strategic thinking that led to the development of a new product, service or content idea.
Product/service creation recognizes that account planning and strategy plays a critical role in developing new products/services and technologies, and bringing them to market.
Non-profit strategy recognizes strategic thinking benefitting a non-profit organization.
Special prizes may be awarded from the pool of shortlisted papers that earn a Gold, Silver or Bronze.
Those prizes may include:
- Best communications/engagement strategy
- Best use of research
- Best use of data/measurement
- Best brief
- Brand progress/reinvention
- Business transformation.
A Grand Prix prize will be awarded to the one entry that our executive judging panel deems to be the best of all the papers submitted across all categories.