2013 Categories

Regional Strategy
Regional strategy recognizes thinking that influenced a marketing campaign at the local or regional level.

National Strategy
National strategy recognizes thinking that influenced a marketing campaign within a single country—either within the United States or outside the United States.

Global Strategy
Best strategic thinking that led to the development of a new product, service or content idea.

Product/Service Creation
Product/service creation recognizes that account planning and strategy plays a critical role in developing new products/services and technologies, and bringing them to market.

Non-Profit
Non-profit strategy recognizes strategic thinking benefitting a non-profit organization.

SPECIAL PRIZES
Special prizes may be awarded from the pool of shortlisted papers that earn a Gold, Silver or Bronze.

Those prizes may include:

• Best communications/engagement strategy
• Best use of research
• Best use of data/measurement
• Best brief
• Brand progress/reinvention
• Business transformation.

GRAND PRIX
A Grand Prix prize will be awarded to the one entry that our executive judging panel deems to be the best of all the papers submitted across all categories.