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Festival Speakers
Belle Frank
Executive Vice President, Director of Strategy and Research
Young & Rubicam
Belle Frank, EVP, Director of Strategy & Research, directs communications strategies across most of Y&R's clients, oversees our pharmaceutical communications programs for Pfizer and Bayer, and manages the Brand Planning Department.
In her years with Y&R, Belle has had many gigs. She was part of the team that developed Y&R's BrandAsset® Valuator (BAV) model.
Belle co-authored several pieces for Admap, including "Reinventing Qualitative Research" and "Brand Strategies for an Economic Downturn" and is working, SLOWLY, on a book about talent for the new world. She received a 2007 AWNY, Trailblazing Working Mother of the Year award and has lectured at conferences, at NYU, and at Wharton and Columbia business schools.
Belle is a self-professed quant-wannabe, sometime blogger, tweets, and teaches professional development for the City College of New York Media and Communications program. Belle has a BA in French from Tufts University and holds a Master's from Harvard in Education, in human psychological development and the effects of communication.
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