2011 4A's Jay Chiat Awards for Strategic Excellence

Winners Gallery

The 2012 Winners have been announced! View winners. (See the complete Short List.)

Congratulations to our amazing 2011 winners! View samples of their case work below, or click here to read a complete list of all Gold-, Silver-, Bronze-, and Honorable Mention-winning entries.

Click here to view winners from 2010.

2011 Jay Chiat Awards Winning Case Studies

Click here to view a complete list of all 2011 winners.

Grand Prix

		Droga 5 Puma For the Joy of Sport
		Lowe and Partners Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilised (PAHD) FARC: Operation Christmas

Brand Experience

		Gold: Crispin Porter + Bogusky/Digitas American Express Small Business Saturday
		Gold: Goodby Silverstein and Partners Adobe Museum of Digital Media
		Silver: Droga5 Microsoft Bing Decode Jay-Z With Bing
		Silver: MRM Worldwide US Army At the Ready
		Bronze: JWT Melbourne Melbourne Writers Festival Democratizing Literature
		Bronze: The Martin Agency Walmart The Smack Talk Launch of Call of Duty: Modern Warfare 2
		Bronze: McKinney Qwest Starting a Conversation Without Uttering a Word

Campaign for a New Brand

		Gold: Crispin Porter + Bogusky Bolthouse Farms Baby Carrots: Eat 'Em Like Junk Food
		Gold: Fallon The Cosmopolitan of Las Vegas Just the Right Amount of Wrong
		Bronze: Gotham Chobani A Love Story About Yogurt

Communications/Media Strategy

		Gold: Droga5 Microsoft Bing Decode Jay-Z With Bing
		Gold: Goodby Silverstein and Partners Adobe Adobe Creative Suite 5 Launch Campaign

Creative Technology

Gold: Goodby Silverstein and Partners
Dali Museum
Helping People See the World Through the Eyes of Dali

Campaign for Existing Brand

		Gold: Droga 5 Puma For the Joy of Sport
		Bronze: BBDO India P&G/Gillette Mach 3 WALS: Women Against Lazy Stubble
		Bronze: Leo Burnett USA Sealy Posturepedic Supporting All the Living That Happens in Bed
		Bronze: Publicis Pepto-Bismol The Little Pink Bottle That Everyone Thought They Knew

For Good Strategy

		Gold: Lowe and Partners Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilised (PAHD) FARC: Operation Christmas
		Silver: McKinney Urban Ministries of Durham Spent
		Bronze: The Martin Agency The American Cancer Society How Can an Aging Charity Compete With Sexy, Young Causes?

Idea for New Product/Content

		Gold: Redscout Gatorade G-Series Product Launch
		Silver: AgenciaClick Isobar Fiat Fiat Mio
		Bronze: Twofifteen McCann Microsoft Xbox Bright Falls: The Prequel to Alan Wake

Innovative Design

Silver: Crispin Porter + Bogusky
Bolthouse Farms
Baby Carrots: Eat 'Em Like Junk Food

Research Innovation

		Gold: BrainJuicer Let's Get Emotional About Advertising
		Gold: Starcom USA EQ
		Bronze: The Marketing Arm Fans, Brands, and Properties: Finding the Perfect Match

Social Media Strategy

		Gold: Starcom Sweden/Le Bureau The National HIV Council F**K TREE
		Silver: M&C Saatchi/Profero Pizza Hut Feed a Friend: Leveraging the Natural Fit Between Loyalty and Social Media
		Bronze: Crispin Porter + Bogusky Kraft Mac and Cheese Tweet Your Love